A b2b ecommerce platform manages different aspects of a business including marketing, finance and customer service merchandise management. You can also select who can access which part of the system, ensuring your full control on your system. Here, in this blog, we will discuss some of the key features that need to be considered while looking for b2b ecommerce solutions and services for a business. So, let’s check out the features below –

Top 10 B2B eCommerce Features

1. Bulk ordering: Most B2B customers place an extensive number of orders and manually search for products in the online catalog, which is truly a time-consuming and tiring process.  With this b2b feature, you can offer your customers a bulk order form that will help in streamlining the process, which will save their valuable time. While creating this form, you need to keep a few things in mind that the customers can easily add products to the form. Along with this, they should also specify the quantity for each product. Once the bulk order form is filled up with all essential information, it will direct your customers to the checkout page
2. Flexible payment options: Flexible payment options help businesses with specific pricing and plans, strengthening relationships with individual customers and thereby making sales. This feature greatly helps with seamless payment terms and credit limits, accommodating substantial payment and purchase orders
3. Flexible user permission: One of the key features of b2b ecommerce platform is to offer flexible user permission for streamlining the purchasing process. It must allow multiple customers from a single organization to log in and share account details. Some of its key features include – it allows users to centrally manage through an administrative console that defines roles, assigns account hierarchies and permission for sub accounts. Its collaborative account approach empowers buyers to oversee their buying accounts across different contracts.
4. Product catalog and detailed content: It is not easy to have a detailed and dedicated content management system that manages and presents product information online for streamlining a b2b ecommerce business operation. The CMS must provide the necessary support for product categorization, detailed product related information, high-quality images, pricing and PDF manuals.
   For achieving b2b business success, merchants must share the product catalogues seamlessly across  different platforms. It is important to assess and understand the business potential as well as functionality through third-party applications. 
5. Search and navigation: According to Gartner, nearly 80% of b2b buyers encounter difficulties while purchasing products online. However, as more and more buyers are turning into online buyers, it becomes imperative for the sellers to simplify the ecommerce platform, enabling the buyers to complete the orders independently. Your b2b ecommerce platform must provide you with a robust and user-friendly search and navigation feature to ensure a seamless shopping experience for the clients.
6. Request a quote feature: In a b2b ecommerce landscape, product prices are influenced by a lot of factors including quantity, product specifications, customer relationship, delivery schedule etc. for all these factors, customers need to contact the online businesses to request a price quote. But with b2b ecommerce services, you can simplify the process through online request a quote feature, reducing the need for back and forth communication. When a customer requests a quote online, you will be notified immediately and your sales representative can generate a quote according to his requirements and discounts you would like to provide. 

Wrapping up

It is an impossible task to launch a successful ecommerce store online. You must take enough time to find the right platform and provide your clients with advanced features to ensure their highest satisfaction. The more user-friendly features you have, the better you can serve your customers and thereby offer the best solution