How to Choose the Best SEO Reseller Plan for Your Agency

Are you looking to outsource your SEO to another agency? Search engine optimization or SEO has become a crucial marketing tool for businesses. Whether it’s a small business or a large company, everyone is investing in SEO. However, not all companies can offer top-notch SEO services. After all, managing in-house SEO requires both time and money which can be a hindrance for some agencies looking to scale their business.

By outsourcing SEO, agencies can expand their business without worrying about the expenses of setting up an in-house team. Choosing the right SEO reseller plans can make all the difference. In this blog post, we will delve into some crucial factors that will help you select the right SEO partner for your agency. Read more below.

7 Tips for Choosing the Best SEO Reseller Plan

1. Define Your Needs

Before you dive into researching an SEO reseller program, you need to establish what you exactly seek. Question yourself about the goals, and challenges you want to eliminate by outsourcing your SEO projects to another SEO service provider. Ask these three questions to yourself:

How many clients do you have to outsource?
What are your client’s goals?
Do you have the expertise to handle their SEO and bring desired results?

Evaluating these questions will give you a clear picture of what kind of SEO reseller package you need.

2. Understand White Label vs. Private Label SEO

SEO reseller services are of two types: White Label SEO and Private Label SEO. You need to first understand both of these to hire the best SEO services for your agency. Let’s take a look at them below.

White Label SEO: White label SEO services allow you to rebrand the services entirely as your own. It means that your client will think that you are the one working to optimize the performance of their website while in reality, the SEO provider will be handling it behind the scenes.
Private Label SEO: Private Label SEO services are the ones where the services are co-branded. It means your clients may know that you are collaborating with an external agency. However, it will still stay under your agency’s control.

3. Evaluate the Range of Services Being Offered

Some agencies may offer particular services like on-page optimization, link building, etc; while some can also offer end-to-end SEO services. We suggest choosing the SEO reseller plan that offers comprehensive SEO services to meet each client’s specific needs.

4. Check the SEO Reseller’s Reputation

Read reviews and check ratings online on Google. See what their past clients say about their services and whether the service provider brought the desired results for them. You can also ask the SEO service provider to present a portfolio to check the results they have achieved and also focus on the time they took to achieve them.

5. Scalability and Customization

Your SEO needs will evolve as your business grows. Your client base will expand. So, check whether the company is competent to meet your growing requirements. You must also check if they can tailor their SEO strategies to meet clients’ unique business needs. After all, what may work for one business may not be effective for another.

6. Pricing Structure

Make sure that the company has a transparent pricing structure. Some companies may offer a relatively cheaper quotation initially and later surprise you with ongoing costs. This will eventually reduce your profit margins.

7. White Hat SEO Practices

Ethical SEO practices are key to the best SEO services. Make sure that the company doesn’t use “Black Hat” practices as this can impact your client’s reputation and website’s performance. Ask the service provider about the SEO strategies they are going to use to achieve desired outcomes.