LA SEO Companys Guide
Los Angeles moving business faces cutthroat competition. There are 2,000+ licensed movers located in the LA County area and generic SEO Los Angeles does not get the job done. Our LA SEO Company has assisted dozens of movers dominate the local search scene and we understand that Moving Company Local SEO Services require a different approach than traditional SEO.
Why is traditional SEO ineffective for moving companies?
Most SEO Los Angeles companies optimize movings companies keywords that are broad such as “moving company Los Angeles” and “best California movers” to generate traffic; however, those broad terms have poor conversion rates. The majority of internet users searching generic moving keywords are generally just beginning the research phase of their decisions for moving companies by researching many different moving companies and trying to find the lowest price.
The best moving leads come from hyper-specific, high intent searches like; “same day moving company Westwood”, “piano moving company Beverly Hills” and “apartment moving company near UCLA”. Searchers who are using these highly targeted keywords know what they are in need of and are ready to book.
For an example, a moving company located in Culver City was ranking #3 for the keyword “Los Angeles moving company” but they were not generating any high-quality leads. By changing their marketing strategy to target specific residential neighborhoods and specific services provided, in a span of 3 months they went from receiving no leads to receiving over 30 individual leads per month.
The Google My Business Advantage for Contracts Movers
Moving company Google My Business Optimization Services are vitally important to movers because 78% of local searches directly relate to offline purchases. When someone is looking to hire a moving company, they are not spending all day browsing their websites, they are checking out their local listing in Google Maps, searching through reviews, then calling the first company in the area that looks reputable.
- Service Area Optimization: Moving companies serve entire metropolitan areas, unlike a restaurant or retail store. Therefore, a smart Google My Business Optimization Service would involve creating content specific to each area that the moving company is in. A moving company should not just be optimized for the city “Los Angeles”; they should be optimized to the moving company’s ability to service moves “from Brentwood to Santa Monica”, “moving top-notch clients in Beverly Hills”, and “relocating downtown LA apartments”.
- Review Strategy That Result In Conversions: Moving companies need to obtain reviews that specifically address concerns of potential clients. It is not sufficient to have a generic review with “great service”; potential clients cannot make decisions based upon such general information. If a review mentions “carefully wrapping antiques”, “on-time pickup”, or “no hidden fees”, it directly relates to the specific concerns of that potential client and motivates them to book a move.
- Photo Optimization: The photos in your GMB account should show you and your employees working in the field with your trucks/equipment and completing moving tasks. You must have photos of your employees wrapping furniture with care or of your employees loading a piano onto a truck. These types of photos will reflect your professionalism much better than stock photos.
Local SEO Strategies That Generate Leads For Movers
- Neighbourhood-Specific Pages: Each neighbourhood/service area you work in should have its own webpage. For example, “Movers Near Manhattan Beach” should list perhaps local landmarks, and common obstacles movers need to overcome (accessing the beach, parking requirements), as well as include reviews from people in that area.
- Service-Specific Pages: Your site should have separate pages for each type of moving service you provide, such as “office relocation,” “senior moving,” “student move,” and “luxury homes.” Each of those pages helps capture a different search intent and provides an opportunity for conversion.
- Local Citation Plan: Movers need citations from industry directories like MovingCompanies.com and Angie’s List and not just general business directories. The specialized directories hold more weight during searches related to moving businesses.
Conversion-Focused Strategy
- Last Minute Moving: Due to the time-sensitive nature of a lot of the searches for moving companies, moving companies should be optimised within Google and other search engines for “last minute movers,” “emergency move,” and “same day move,” which will provide high-value customers and allow for urgent bookings.
- Clarity Around Pricing: Customers looking for moving services do not like to find out after they have booked that they will have to pay additional costs or fees for services they did not expect. So creating pages for “moving costs calculator,” “no hidden fees movers,” and “upfront pricing” provides customers with confidence in their decision to choose you as their moving company.
- Referral Partnerships: Forming partnerships with real estate agents, rental property managers, and storage facilities provides you with the ability to generate referral traffic as well as the ability to obtain high-quality local backlinks which will help improve your SEO in Los Angeles.
Evaluating Your Performance
While conventional SEO metrics such as keyword rankings and domain authority may exist, they are irrelevant if they do not lead to bookings. Therefore, instead of focusing on these types of traditional SEO metrics, you should concentrate on:
- Number of phone calls received through organic search
- Number of quote requests generated by local traffic
- Booking conversion rates per neighborhood
- Average job value generated through SEO leads
The Moving Market in Los Angeles
Moving companies located in Los Angeles that regularly obtain Moving Company Local SEO Services outperform their competing companies that invest thousands of dollars on common generic SEO strategies for Los Angeles. The key to their success is an understanding that moving is an extremely local and (in terms of how much trust customers have in your company) trust-based business and therefore, your customers are going to be far more concerned with how close you are to them, your reputation and whether or please note: they can obtain a job from you right away than they are with rankings based on keywords.
Ultimately, you will achieve success by winning the searches that produce your business: neighborhood-based searches, service-related searches and any customer needing a service immediately.
