Japan Online Accommodation Market
Market Statistics
Base Year: 2025
Historical Years: 2020-2025
Forecast Years: 2026-2034
Market Size in 2025: USD 21.9 Billion
Market Forecast in 2034: USD 40.3 Billion
Market Growth Rate: 7.03% (2026-2034)
According to the latest report by IMARC Group, “The Japan online accommodation market size reached USD 21.9 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 40.3 Billion by 2034, exhibiting a growth rate (CAGR) of 7.03% during 2026-2034.”
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Japan Online Accommodation Industry Trends and Drivers:
The strong growth is expected to continue in the Japan online accommodation market, driven by the expanding penetration of smartphones and internet, which has changed the way travelers search, compare and book accommodations. The growing need for easy, clear and physical-friendly booking system platforms is attracting consumers to online channels over traditional booking channels. The revival of domestic and international tourists in Japan funded by the government efforts to boost the tourism and cultural attractions is pulling demand for online accommodation greatly. The rise of experiential travel and the demand for local, authentic experiences are leading travelers to seek a great variety of accommodations beyond traditional hotels, such as guesthouses, vacation rentals and boutique properties, all of which they can find and book via online platforms.
Additionally, the growing number of third party OTA’s and metasearch engines now give travelers even more options, with competitive prices and the ability to read reviews for a better booking experience. Latest Technologies like Artificial Intelligence (AI ) for personalized suggestions, virtual tours and availability in real-time are contributing to make the online booking of accommodation solutions more effective and fun. Japanese hotels and other accommodation providers are also realizing the need to build an effective online presence to connect with a wider audience through digital channels. And consumers’ thirst for last-minute bookings and spontaneous travel is being served by mobile apps that include instant booking functionality and special offers. The other driver for growth of online booking is that the younger generation of travellers, who are generally more tech savvy and digitally focused, increasingly prioritise convenience over anything else. The COVID-19 pandemic has also fast-tracked digitization in the hospitality industry, with a stronger emphasis on contactless bookings, flexible cancellation policies, and safety assurances – all messaged seamlessly via digital channels – thus continuing to drive the market forward.
Japan Online Accommodation Market Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan online accommodation market share. It includes forecasts for the period 2026-2034 and historical data from 2020-2025 for the following segments.
Platform Insights:
- Mobile Application
- Website
Mode of Booking Insights:
- Third-party Online Portals
- Direct/Captive Portals
Regional Insights:
- Kanto Region
- Kinki Region
- Central/ Chubu Region
- Kyushu-Okinawa Region
- Tohoku Region
- Chugoku Region
- Hokkaido Region
- Shikoku Region
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Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan online accommodation industry.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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