Japan Hospitality Market
Market Statistics
Base Year: 2025
Historical Years: 2020-2025
Forecast Years: 2026-2034
Market Size in 2025: USD 24.6 Billion
Market Forecast in 2034: USD 27.7 Billion
Market Growth Rate: 1.32% (2026-2034)
According to the latest report by IMARC Group, “The Japan hospitality market size reached USD 24.6 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 27.7 Billion by 2034, exhibiting a growth rate (CAGR) of 1.32% during 2026-2034.”
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Japan Hospitality Industry Trends and Drivers:
The Japan hospitality industry is experiencing steady growth due to the appeal of the country as a top tourist destination with a rich culture, technological advancements, and beautiful sceneries. The government’s active promotion to increase inbound tourists under various measures such as visa relaxation, infrastructure development, and international marketing is also drawing more tourists from overseas. While this has been Japan’s strongest drawcard, coupled with the reputation of exceptional service quality and safety, security and sanitation still ensured contributes in maintaining Japan as a hospitality country. The accommodation types have diversified from traditional ryokans to new luxury hotels and economy ones, taking the wants and needs from Japan-based guests and travellers from overseas.
In addition to this, the hospitality industry is embracing new consumer trends and implementing tech-based solutions to include automated check-in, AI concierge services and contactless payments, among others, which improve the guest experience and streamline operations. Experiential tourism in which tourists are getting access to real (rather than staged) cultural experiences within the local environment is prompting hospitality companies to provide focused and packaged products. The domestic tourism industry continues to be a major driver, as Japanese citizens are traveling regionally more and more, bringing vital income to local business. Yet, the industry is challenged by staff shortages caused by the aging population, pushing for the adoption of automation and new workforce management solutions. The growing focus on sustainable and environmentally friendly products and practises is impacting the industry, and hotels are adopting green policies to satisfy the requirements of green-conscious visitors. Strong strategic alliances between international flagship hotel groups such as Marriott International based on the one hand, and leading domestic providers such as APA Hotels, JR Hotel Group, MYSTAYS Hotel Group, Okura Nikko Hotel Management, Prince Hotels & Resorts, Route Inn Japan, Super Hotel, Tokyu Hotels & Resorts and Toyoko Inn on the other hand, have been bolstered further through new alliances bringing competition and service diversity across widening tiers of market.
Japan Hospitality Market Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan hospitality market share. It includes forecasts for the period 2026-2034 and historical data from 2020-2025 for the following segments.
Breakup by Type:
- Chain Hotels
- Independent Hotels
Breakup by Segment:
- Service Apartments
- Budget and Economy Hotels
- Mid and Upper Mid-scale Hotels
- Luxury Hotels
Regional Insights:
- Kanto Region
- Kinki Region
- Central/ Chubu Region
- Kyushu-Okinawa Region
- Tohoku Region
- Chugoku Region
- Hokkaido Region
- Shikoku Region
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Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan hospitality industry.
Key Players:
- APA Hotels & Resorts
- JR Hotel Group
- Marriott International Inc.
- MYSTAYS Hotel Group
- Okura Nikko Hotel Management Co. Ltd.
- Prince Hotels & Resorts
- Route Inn Japan Co. Ltd.
- Super Hotel Co. Ltd.
- Tokyu Hotels & Resorts Co. Ltd.
- Toyoko Inn Co. Ltd.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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