If you want to be successful on Amazon, where competition is fierce, you need to optimize and analyze your product listings constantly. The ASIN level audit is an important tool that many merchants fail to use. Important information on the performance, visibility, compliance, and profitability of your items can be uncovered by auditing your ASINs (Amazon Standard Identification Numbers). To make sure your product performs to its maximum potential on Amazon, we’ll go over what ASIN level audits are, why they’re important, and how to conduct one efficiently in this article.
The ASIN Level Audit: What Is It?
Every product listing in your Amazon catalog, defined by its unique ASIN, is audited thoroughly in an ASIN level audit. Reviewing a product listing thoroughly entails looking at all of its parts, including the title, description, photos, keywords, pricing tactics, and customer reviews. Finding problems or ways to enhance your product that might reduce its exposure and sales is the main objective.
You can make sure your listings are ready to convert visitors into buyers, comply with Amazon’s regulations, and optimize for the A9 algorithm by doing an ASIN level audit. Doing it correctly can improve your entire sales effectiveness; it’s a thorough procedure.
The Importance of ASIN Level Audits
Make Your Product More Noticeable
Raising your product’s profile in Amazon’s search results is a primary goal of an ASIN level audit. Product rankings on Amazon are determined by the A9 algorithm, which takes a number of criteria into account, including keywords, sales velocity, pricing, and user reviews. You may improve these criteria and boost your chances of ranking better in search results by checking your ASINs. An increase in sales is a common consequence of higher rankings, which increase exposure.
Verify Adherence to Amazon’s Program Policies
Failure to adhere to Amazon’s rules and regulations for product listings can lead to fines, deactivation of listings, or even suspension of the account. Verifying that each of your listings adheres to Amazon’s standards may be achieved through an ASIN level audit. As part of this process, we look for problems like limited terms, false claims, or missing information.
Optimize Rates of Conversion
In order to increase the number of visitors who end up purchasing your goods, an effective ASIN level audit will reveal where your listing should be enhanced. Product title optimization might include adding more popular keywords, picture optimization could entail changing product photos to better show off the goods, and bullet point optimization could involve addressing client pain issues more effectively.
Measure the Product’s Efficiency
With the use of an audit, you can keep tabs on how each ASIN is doing. You may find listings that aren’t doing well and fix them before they hurt your bottom line if you monitor conversion rate, customer feedback, and sales performance closely.
Maximize Wealth
You may find out what’s hurting your bottom line, including price differences, low conversion rates, or unnecessary fees, by doing an ASIN audit. Your Amazon firm can improve its profitability by implementing the changes recommended by the audit.
The Essentials of an ASIN-Level Audit 1. Optimizing Products Listings
Making sure your product listing is completely optimized is the first step in conducting an audit at the ASIN level. Among these are:
Make sure your product title is precise, succinct, and packed with valuable keywords. Make sure the title conveys the product’s size, color, and features, among other important characteristics, appropriately.
Use the bullet points to emphasize the most important aspects of your product. The goal of each bullet point should be to highlight a unique selling point or problem that your product solves for customers.
Expanding on the bullet elements, the product description should use compelling language that motivates the reader to make a purchase. Verify that the description is properly structured, contains important keywords, and is easy to read.
Backend Keywords:
To improve your product’s visibility in search results, Amazon lets you use secret search phrases, often known as backend keywords. You want them to mirror how customers really search, so make sure they’re optimized.
Researching and Implementing Keywords
To have a good Amazon listing, you must conduct effective keyword research. Verifying that you’re focusing on customer-facing search terms is an important aspect of the ASIN level audit. When researching keywords for Amazon, use an Amazon-specific tool like Jungle Scout or Helium 10. See to see that:
Product titles often contain a business’s primary keywords.
Both the description and the bullet points contain secondary keywords.
Every keyword in the backend is being used.
Additionally, check your listing for keyword stuffing; doing so might damage your ranking and provide a bad experience for customers.
Photographs of the Product
Images of products are very important for turning clicks into purchases. All of these parts of your product photos need to be checked out during an ASIN audit:
Is the picture quality good? Can you make out every detail? You risk losing trust and potential customers if your photographs are of low quality.
Take advantage of Amazon’s ability to submit multiple photographs by uploading a large quantity of images. To really sell your goods, you need to showcase it in action, show it off in all lighting conditions, and show it off from all perspectives.
Images must adhere to Amazon’s image standards, which state that the primary picture must have a white backdrop and that text overlays are not allowed.
A Pricing Perspective
One of the most influential aspects of a customer’s choice to buy is the price. Examine the following during the ASIN level audit:
Do you think your product’s price is reasonable when compared to others in its category? Stay on top of pricing trends and never under-or overcharge for your goods with tools like Keepa or CamelCamelCamel.
Costs and Profits: To keep your profit margins strong, you should review all of Amazon’s fees (FBA, referral, etc.). To guarantee profitability, you may need to make adjustments to your pricing plan.
Comments and Reviews from Customers
If you want your product to sell well on Amazon, customer reviews are essential. Evaluate the following as part of the audit:
Quantity and Quality of Reviews:
How many reviews are of good quality? As a rule, things work better when they have more good ratings.
Keep a look out for bad reviews and respond to frequent concerns by monitoring them. By doing so, you can enhance the listing or product and forestall such complaints in the future.
Asking for Evaluations: Have you automated the process of requesting reviews on Amazon or are you making good use of their review request tools?
Managing Inventory
The efficiency of your product can be greatly impacted by how you handle your inventory. If you don’t have enough inventory, it might hurt your sales and rating, and if you have too much, you’ll have to pay more for storage. Before you begin your ASIN audit, think about:
Product Levels: Always keep the right amount of goods on hand. Be careful not to overstock, but also not to run out of goods.
FBA Fees: Evaluate the storage fees and make the necessary adjustments to your inventory. Think about taking use of Amazon’s removal services if you need to get rid of any extra stock.
Ad Campaigns on Amazon
Evaluating the performance of your Amazon Sponsored Ads for a certain ASIN should be a component of the audit. Among these are:
Are you focusing your advertising on the correct keywords? Make better use of campaign data when choosing keywords.
Is your ad budget going down the drain without yielding any noticeable results? You can tell if your advertising is paying off by keeping an eye on your ACoS (Advertising Cost of Sales).
Ad Creatives: Do your Sponsored Ads’ creatives (pictures and ad language) engage viewers and adhere to Amazon’s ad standards?
Ensuring Product Conformity
As a result, you must guarantee that your product satisfies all regulatory and category-specific standards before listing it on Amazon. Make sure you verify the following throughout the audit:
Check for banned terms: To avoid listing suspension, remove any banned terms from your product listing.
Certifying and Ensuring Product Safety: When selling items in areas such as electronics, toys, or health, it is especially important to ensure that they meet all applicable safety requirements and certifications.
The Feedback Rate and Return Rate
Amazon and prospective buyers should be wary of high return rates. Examine the following as part of the audit:
Reasons for Return:
Determine what goes wrong and fix it if it keeps happening. Consider including more precise sizing information, for instance, if clients often return the goods because of sizing concerns.
Enhancements to the Product:
Do you have any suggestions on how to enhance the product in light of customer feedback in order to lower the return rate?
Auditing Resources for ASIN Levels
You may improve and expedite your ASIN level audit with the help of a number of tools. Among the most well-known are:
A full suite of features, including keyword research, listing optimization, and performance tracking, are available in Helium 10, an Amazon seller tool.
Jungle Scout is a keyword optimization and product research tool that may help you discover popular items and improve your search engine rankings.
Keepa: A great tool for keeping tabs on past prices and making sure your pricing methods are competitive.
With FeedbackWhiz, you can keep track of reviews and comments from customers, which will help you gauge and enhance their level of happiness.
To get the most out of your goods on Amazon, you must do an audit at the ASIN level audit. You may increase product exposure, sales, and profits by reviewing and improving your listings for keywords, photos, and descriptions while also checking that you are in accordance with Amazon’s regulations. Staying ahead of the competition and ensuring the continued success of your Amazon business in the ever-changing industry may be achieved through regular audits.
Putting in the work to run audits at the ASIN level will provide you with useful information to improve your listings and, in the end, increase your Amazon sales. As part of your Amazon business plan, you should routinely audit your ASINs, regardless of the size of your product portfolio or library.
