Migrating a website can be a complex process, but a structured approach ensures a smooth transition. A HubSpot CMS migration is more than just moving pages—it’s about preserving SEO, maintaining user experience, and integrating marketing and CRM tools. Using a comprehensive checklist reduces risks and ensures that your website continues to perform at its best.
1. Audit Your Existing Website
Before you start the migration, perform a detailed audit to understand what you’re moving. Key steps include:
- List all pages, blog posts, landing pages, and forms
- Identify media assets like images, videos, and downloadable content
- Review SEO elements including meta titles, descriptions, headers, and alt text
- Check for broken links or 404 errors
- Document integrations with CRM, analytics, and third-party tools
This audit provides a clear roadmap for your HubSpot CMS migration and ensures nothing gets overlooked.
2. Map Your URL Structure and Plan Redirects
Maintaining SEO performance is crucial. During migration:
- Map every old URL to its new HubSpot URL
- Set up 301 redirects for changed or deleted pages
- Keep SEO-friendly URLs where possible
- Test redirects to prevent broken links
Proper URL mapping prevents traffic loss and preserves your search engine rankings.
3. Prepare HubSpot CMS Environment
Before transferring content, configure HubSpot CMS to match your website’s design and functionality needs:
- Set up domains and SSL certificates
- Choose or create templates for pages, blogs, and landing pages
- Apply brand colors, fonts, and styling
- Connect analytics, CRM, and marketing automation tools
A prepared environment makes content migration smoother and reduces post-launch issues.
4. Migrate Content and Media
Move your content carefully to HubSpot CMS:
- Rebuild pages using drag-and-drop modules for optimized layouts
- Import blogs, images, videos, and downloadable files
- Preserve metadata such as publish dates, categories, and authors
- Use HubSpot’s migration tools to simplify the process
This ensures your website is not only transferred but also optimized for performance and conversions.
5. Optimize for SEO During Migration
SEO is critical for retaining traffic after migration. Make sure to:
- Transfer meta titles, descriptions, and header structures
- Implement 301 redirects for all changed URLs
- Check page load speed and mobile responsiveness
- Update sitemaps and submit them to search engines
These steps help maintain existing rankings and prevent drops in organic traffic.
6. Set Up Forms, CTAs, and Workflows
HubSpot CMS allows full integration with marketing tools:
- Replace old forms with HubSpot forms for better lead capture
- Set up automated workflows and email nurturing sequences
- Integrate CTAs into pages and landing pages
- Connect lead data to HubSpot CRM
This transforms your website into a growth-driven platform rather than just a static site.
7. Test Everything Before Launch
Testing ensures a risk-free migration:
- Check all pages for correct layout and responsiveness
- Test forms, CTAs, and lead workflows
- Verify redirects and broken links
- Confirm analytics tracking and CRM integration
- Test across multiple browsers and devices
Thorough testing prevents post-launch errors and ensures a seamless user experience.
8. Monitor Post-Migration Performance
Once live, continuous monitoring is essential:
- Track traffic, rankings, and conversions
- Monitor Core Web Vitals and page performance
- Check for 404 errors or broken links
- Analyze user behavior to identify optimization opportunities
HubSpot’s built-in analytics tools make it easy to measure performance and make data-driven improvements.
9. Train Your Team
Finally, ensure your team can manage the new HubSpot CMS effectively:
- Teach content editing with the drag-and-drop editor
- Provide guidance on managing forms, CTAs, and workflows
- Train marketers to leverage personalization and analytics features
- Encourage ongoing optimization based on performance data
A trained team maximizes the benefits of HubSpot CMS and ensures long-term success.
Final Thoughts
Following this Overcoming Native App Limitations in HubSpot and Salesforce with Custom Integration checklist ensures your website moves smoothly without losing traffic, SEO rankings, or functionality. By auditing your site, planning redirects, optimizing content, and testing thoroughly, businesses can enjoy a seamless transition.
Migrating to HubSpot CMS not only preserves your online presence but also equips your website with integrated marketing, CRM, and analytics tools—transforming it into a powerful platform for growth, engagement, and conversions.
