15 Best Bathing Suit Companies in Europe

The search for the best bathing suit companies can feel even more exciting with countless choices every season. But for 2025, the path to beach and poolside perfection feels clearer because the standout labels are all gathered here.

Whether you’re planning a winter escape or prepping for summer travels, these names deserve a place in your suitcase. You’ll see iconic houses like Agda Studios, Eres, Arket and Zimmermann, alongside rising favourites such as Matteau and Lisa Marie Fernandez. Each brand speaks its own language of style, from Hunza G’s playful minimalism to Missoni’s vibrant energy.

If you’re looking for packing inspiration or just future trip planning, this guide will give you the best swimsuit ideas to shop and bookmark right now.

1. Agda Studios

Agda Studios, the best bathing suit companies, blends timeless design with modern versatility, making it one of the most talked-about swimwear labels today. Women across Europe love its thoughtful approach to style, ensuring minimalism and sustainability.

Why Agda Studios is on this list: 

• Offers flattering cuts in both bikinis and one piece swimsuit for women
• Creates pieces made with recycled and environmentally friendly materials
• Designs balance coverage with style, ideal for photos and real use
• Maintains strong appeal with minimalist colours and bold lines
• Provides options that travel well without losing shape or quality

If you’re searching for a good quality swimwear option that combines style with sustainability, Agda Studios fits perfectly. It’s also a brand many women reference when discussing versatile one piece looks.

2. Eres

Eres is a powerhouse in European swimwear, renowned for clean silhouettes and elegance. Their swimsuits embody sophistication while remaining functional for beach and resort life.

Why Eres is on this list: 

• Offers bikini swimsuits that enhance natural shapes without distraction
• Designs come with sculpted support for long days of wear
• Known for being among the finest luxury swimwear brands in Europe
• Loved for simple yet timeless colour palettes
• Consistently recommended in guides like best swimwear brands UK

If you’re someone who enjoys poolside glamour or resort lounging, Eres will never disappoint. It’s the go-to for women who want refinement that lasts beyond one summer.

3. Arket

Arket has become the best bathing suit companies for modern women who value versatility and affordability. Its Scandinavian roots shine through with minimal designs that feel timeless. If you need swimwear that feels effortless and functional, Arket will cover your checklist. It’s a name you’ll keep reaching for during every holiday.

Why Arket is on this list: 

• Offers wrap bathing suit styles perfect for beach and casual town wear
• Known for best bikini brands affordable while maintaining design quality
• Supports environmentally conscious production using recycled materials
• Simple cuts and neutral colours allow easy styling with other outfits
• Loved by women who prefer practical yet stylish beach choices

4. Zimmermann

Zimmermann has made a mark with bold, feminine energy. Its pieces carry floral prints, structured details, and playful designs that stand out. Zimmermann suits you if you love colour, energy, and standout looks. Their bikinis turn vacations into fashion moments worth capturing.

Why Zimmermann is on this list: 

• Bright swimwear collections with detailed prints that feel artistic
• Offers bikini set for beach days with statement appeal
• Loved for structured fits that flatter without discomfort
• Combines femininity with confidence in every collection
• Highly regarded for bringing Australian charm to European shores

5. Hunza G

Hunza G has won hearts across Europe for its iconic crinkle fabric that adapts to different body shapes. Comfort meets chic design in this label. Hunza G is ideal if you’re looking for swimwear that grows with your lifestyle and doesn’t restrict your beach experience.

Why Hunza G is on this list: 

• Famous for one-size fits most approach with flexibility
• Perfect for women seeking bikini swimsuits without size stress
• Offers bright and playful colourways suitable for all seasons
• Strong reputation for minimal designs that don’t compromise confidence
• A label celebrated for practicality and style

6. Lisa Marie Fernandez

Lisa Marie Fernandez is adventurous and fashion-forward, with collections that bring unique shapes into swimwear. Women love her bold experimentation. This brand feels special for those who crave individuality. If you want to stand apart, Lisa Marie Fernandez, the best bathing suit companies, helps you do that effortlessly.

Why Lisa Marie Fernandez is on this list:

• Known for the standout luna bathing suit design
• Creates belted styles that add elegance to functional swimwear
• Perfect for spa retreats or fashionable coastal escapes
• Combines unique textures with timeless shapes
• Sits comfortably between high-fashion and practical beachwear

7. Missoni

Missoni embodies vibrant Italian style with its trademark zigzag patterns. Each swimsuit feels like a piece of art. Missoni will suit your style if you’re adventurous with colour and love making statements at the beach.

Why Missoni is on this list: 

• Famous for bright swimwear with unmatched colours
• Strong identity as one of Italy’s luxury swimwear brands
• Perfect for women who enjoy playful yet sophisticated fashion
• Flattering cuts complement bold prints without overwhelming the look
• Appeals to those who see fashion as self-expression

8. Matteau

Matteau has carved its name as an understated, elegant swimwear brand. Their designs focus on minimalism with a natural vibe.

Why Matteau is on this list: 

• Offers simple cuts that flatter without excess detailing
• Produces swimwear using recycled and environmentally friendly materials
• Known for calm colour palettes and earthy tones
• Loved by women who prefer timeless purchases
• Balances luxury with wearability for long trips

Matteau feels perfect for thoughtful women who believe less is more. If you want effortless elegance, this label speaks directly to you.

9. Seafolly

Seafolly may be Australian but its reach in Europe is undeniable. Women rely on it for vibrant and fun designs. As the best bathing suit companies, Seafolly provides natural styling look with comfort.

Why Seafolly is on this list: 

• Offers bikini set for beach fun in bold prints
• Designs a wide variety including wrap bathing suit styles
• Known for playful and youthful energy
• Durable enough for active swimming and water sports
• Loved by women who enjoy colour in their wardrobe

Seafolly is a natural fit for anyone looking to combine beach activity with style. It’s playful yet dependable.

10. Solid & Striped

Solid & Striped thrives on timeless charm with a modern twist. Their stripes are globally recognized and instantly stylish.

Why Solid & Striped is on this list: 

• Known for simple yet chic striped designs
• Perfect for mixing and matching bikini swimsuits
• Provides good quality swimwear that lasts beyond one season
• Balances trendy cuts with classic details
• Loved for elegant, everyday versatility

If you enjoy flexible styling, Solid & Striped makes it easy to mix pieces into your travel wardrobe.

11. Calzedonia

Calzedonia is one of Europe’s most accessible and fun swimwear brands. It’s popular among younger women who love experimenting.

Why Calzedonia is on this list: 

• Offers a wide range of bikini swimsuits and wraps
• Affordable enough for best bikini brands affordable lists
• Easy to find across European high streets
• Known for colourful and bold seasonal collections
• Loved for making swimwear accessible without compromise

Calzedonia keeps things fresh and exciting, ensuring you can refresh your look every summer.

12. Heidi Klein

Heidi Klein caters to women who crave glamour and sophistication on holiday. Their designs embody refined luxury.

Why Heidi Klein is on this list: 

• Specialises in chic one piece swimsuit for women
• Known for premium detailing and resort-ready style
• Perfect for luxury escapes across Europe
• Consistent in delivering timeless holiday looks
• Loved for feminine yet confident designs

Heidi Klein is ideal for you if your vacation wardrobe leans elegant and exclusive.

14. Melissa Odabash

Melissa Odabash has built her name around glamorous European summers. She creates pieces that fit seamlessly into jet-set lifestyles.

Why Melissa Odabash is on this list: 

• Offers sustainable designs using recycled and environmentally friendly materials
• Loved for bikinis and one piece swimsuit options
• Popular among celebrities and style icons
• Combines comfort with chic detailing
• Stands strong among luxury swimwear brands

Melissa Odabash is an excellent choice if you want timeless fashion with sustainable values.

15. Marysia

Marysia has a playful identity. Its scalloped edges and soft shapes bring freshness to traditional swimwear.

Why Marysia is on this list: 

• Known for feminine scalloped edges
• Creates youthful bikini set for beach outfits
• Loved for comfortable yet striking styles
• Offers colours that are lively but chic
• Perfect for women who enjoy unique touches in swimwear

Marysia delivers charm and personality, making each swimsuit memorable.

16. Oysho

Oysho has built popularity across Europe with affordability and style combined. It appeals to a wide audience.

Why Oysho is on this list: 

• Provides wrap bathing suit options for versatile styling
• Affordable enough for best swimwear brands UK shoppers
• Offers modern cuts that follow trends quickly
• Loved for colourful and bright swimwear options
• Easily accessible across major European cities

Oysho makes trendy swimwear available to everyone. It’s a go-to for affordable fashion with personality.

Shop Your Perfect Swimwear at The Best Bathing Suit Companies 

Finding swimwear that matches your energy, lifestyle, and confidence feels empowering. These best bathing suit companies bring you choices from best bikini brands affordable to luxury swimwear brands. Whether you crave a bikini set for beach days or a one piece swimsuit for women, the right fit is waiting. Start exploring, shop for your favourite label, and step into your next holiday with confidence.