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Guerilla marketing is a creative content marketing strategy that prides itself on being unconventional.
Sometimes you have to ditch the rule book and go with the marketing tactics that will get you noticed — guerilla marketing is all about that.
1. Use social media to your advantage.
There’s no better way to get the word out about your guerilla marketing campaign than by using social media. Social media is the perfect platform to share photos and videos of your campaign, and it’s a great way to get people talking.
Encourage your followers to share your posts, and ask them to tag their friends. You can even create a hashtag for your campaign and encourage people to use it when they post about your business.
The more people you can get talking about your guerilla marketing campaign on social media, the more successful it will be.
2. Get creative with your business cards.
Business cards are a staple for every business, but that doesn’t mean they have to be boring. Guerilla marketers use creative business cards to make a lasting impression on potential customers. Your business card is a great opportunity to showcase your brand’s personality and creativity.
Think about how you can make your business card stand out from the competition. You could use a unique shape or size, or add a pop of color. You could also use the back of your business card to share a special offer or promotion.
When designing your business cards, make sure they are easy to read and include all of your contact information. You’ll also want to make sure your business cards are high quality, so they make a great first impression.
3. Network at local events.
As a small business owner, you should be networking as much as possible. Not only is it a great way to build relationships and meet potential customers, but it’s also an excellent opportunity to spread the word about your business.
Look for local events in your area, such as business mixers, trade shows, or community fairs, and be sure to get involved. You can set up a booth, hand out samples of your products, or simply strike up a conversation with people and tell them about your business.
Be sure to bring plenty of business cards and other promotional materials, and don’t be afraid to talk yourself up. After all, you never know who you might meet.
4. Partner with other small businesses.
Cross-promotion is a great way to get your business in front of a new audience. Partnering with another small business can help you both reach new potential customers, and it can also help you save money on marketing.
For example, you could team up with a local coffee shop to host a pop-up event or offer a discount to each other’s customers. Or, you could partner with a complementary business to create a co-branded marketing campaign.
Not only does this help you reach new potential customers, but it also helps you build relationships with other businesses in your community. This can lead to more opportunities for cross-promotion in the future.
5. Create a referral program.
A referral program is a great way to get your customers talking about your business. You can offer incentives, like discounts or free products, to customers who refer their friends and family to your business.
Referral programs are a win-win for everyone involved. Your customers get rewarded for spreading the word about your business, and you get new customers without having to spend a lot of money on marketing.
Referral programs are a great way to build buzz about your business and get people talking. Word-of-mouth marketing is one of the most effective forms of marketing, so it’s definitely worth investing some time and effort into building a successful referral program.
6. Offer free workshops or classes.
A great way to position your business as an expert in your field is to offer free workshops or classes to your audience.
Depending on your business, you could offer these workshops in person or online. If you’re a fitness instructor, for example, you could offer a free yoga class in the park. If you’re a marketing consultant, you could offer a free webinar on a topic that’s relevant to your audience.
Not only does this give you an opportunity to connect with potential customers, but it also allows you to showcase your expertise and build trust with your audience. After the workshop, you can hand out flyers or business cards with a special offer for your products or services.
7. Create a loyalty program.
One of the most important things you can do for your business is to create loyal customers. Loyal customers are more likely to spend more money with your business, and they are also more likely to refer their friends and family to you.
You can create a loyalty program that rewards your customers for their repeat business. For example, you could offer a free product or service after a customer makes a certain number of purchases. You could also offer a discount on a future purchase after a customer reaches a certain spending threshold.
Make sure to promote your loyalty program in your guerilla marketing efforts. You can create a sign to display in your store or include information about your loyalty program in your marketing materials.
8. Use your vehicle as a mobile billboard.
If you have a company car or van, you have a valuable piece of advertising real estate at your disposal. You can also get paid to turn your personal vehicle into a moving billboard. You can use services like Carvertise or Wrapify to connect with businesses that will pay you to wrap your vehicle with their advertising.
For business owners, using your vehicle to advertise your business is a cost-effective way to get your brand in front of a large audience. Vehicle wraps are a one-time investment that can last for years, and they can be seen by thousands of people every day. Best of all, you can take your mobile billboard wherever you go, so you can reach new customers in different areas.
9. Get creative with your packaging.
It’s no secret that people love to buy products that are beautifully packaged. In fact, 72% of consumers say that packaging design influences their purchasing decisions.
One way to use guerilla marketing to your advantage is by getting creative with your product packaging. This can be as simple as using bright colors and bold patterns, or as complex as creating a custom box that reflects your brand’s personality.
No matter what you choose to do, make sure that your packaging stands out and makes a great first impression. After all, it’s the first thing your customers will see when they receive their order.
10. Use street art to your advantage.
As we’ve mentioned, guerilla marketing is all about getting creative and thinking outside the box. And one of the most fun ways to do that is by incorporating street art into your campaigns.
Street art is a great way to grab people’s attention and get them talking about your brand. It’s also a great way to add a pop of color and personality to your campaigns.
Whether you hire a professional artist to create a mural or you get your team involved in some DIY street art, there are plenty of ways to use this tactic to your advantage. Just be sure to get any necessary permits and permissions before getting started.
11. Create a catchy jingle.
Jingles are a great way to make your brand memorable. When you think of a catchy jingle, you probably think of a commercial, but you can also use jingles in your guerilla marketing tactics.
For example, you could hire a street performer to play a jingle about your brand, or you could have a flash mob sing a jingle in a public place. You could even create a music video and post it on social media.
Jingles are a great way to get people’s attention, and they can help you create a positive association between your brand and a catchy tune.
Conclusion
Guerrilla marketing is a creative and cost-effective way of getting your brand in front of a large audience. It’s a strategy that can help you to stand out from your competition and increase brand awareness, especially when you incorporate positive customer review examples. By using the tips and examples in this article, you can get started with guerrilla marketing and begin to see the benefits for your brand.
